“11 Proven Techniques For Getting More Sales From Classified Ads”
- Promote a Landing Page With An Opt In Form Not A Big Corporate Site.
You only have a few seconds to get your prospect’s attention. If
you send them to a big corporate site with different links, about us
pages, different products, company history etc. then prospects will
most likely just click away.
You need a clear simple landing page which has one clear focus
and that is to get the prospect’s email address so you can follow
up.
The entire goal of an opt in landing page, also known as a squeeze
page, is to get the prospect to give you his email address.
Then your autoresponder can follow up indefinitely every few days
with follow ups giving your prospect more information on your product
or service.
The reason these pages are called “Squeeze Pages” is that they
totally focus on getting the prospect on taking one action they
“squeeze” the prospect into giving you his email address.
Squeeze Pages Do Not Try to Sell Anything
They Totally Focus on Getting The Prospect To
Subscribe to a Newsletter.
Often they offer a free giveaway or bonus to entice the prospect
to subscribe.
This bonus can be a free ebook, like this one, or even free
software, free coaching, free tips, free valuable information, just
use your imagination.
We have created some free software and you are welcome to use
this software as a giveaway for people to join your list. See here to
learn about this opportunity.
We suggest asking for email only when creating an opt in form.
The more fields of information you ask for the less opt ins you will get.
For example if you ask for first name, last name, email address,
where did you hear from us, blood type, best time to call, sexual
preference, blood
type and then put a complicated Google Image Recaptcha form on
your opt in form you can be pretty sure nobody will opt in unless
your offer is incredible.
The More Info You Ask For The Less Opt Ins
You Will Receive
Bottom line you need to make it as simple and compelling as
possible for people to join your newsletter.
Also, you want your landing page to have one focus, that is to
get the email of the prospect. Save the selling for your follow up
emails.
Here is a sample landing page:
Here are some characteristics of an effective landing page:
- All text and opt in form should be above the fold. This means
prospects should not have to scroll down the page to see
the opt in form. - Give bullet points with real compelling reasons why people
should
subscribe to your newsletter - The form should have one clear focus and call to action, to
get the prospect’s email. There should be no other distracting
information on the form. - Have some sort of giveaway to entice the prospect to
subscribe such as an ebook or software or maybe something
creative that fit’s your market perfectly - On the submit button do not just put “submit” put what the
prospect will be receiving. For example “Send Me Free
Software.” - Have a compelling picture or better a video illustrating
people why they should subscribe. - Ask for the prospect’s “Best Email” in the form. Do not just
put the default “email” in the email form. You want the best
email of the prospect. The one they monitor all the time. If
you just ask you will surprised how many people comply. - Do not ask for too much information. Just ask for the email
only or perhaps name and email. The more info you ask for
the less opt ins you will get. - Do not put a captcha form on your opt in form! Make it
easy for people to subscribe! - Set your autoresponder to “single opt in.” This means they
will not have to click a confirmation link to get your follow up
messages. The less you ask your prospect to do the better.
There are a number of landing page services but many are quite
expensive. One of the simplest and most reasonable ways to
get started is with Mycapturepage.com
One of The Simplest Ways to Get Started is to Get A
Combo Landing Page Creator/Autoresponder
System With capture page
12secondcommute is offering a combination autoresponder and
and landing page creator for less than what most landing page
creation companies charge for landing pages alone.
Have a Fantastic Offer!
Your offer is everything. There is no sense in paying for
advertising if your offer does not offer overwhelming value for
the prospect.
Ask yourself honestly “am I offering a legit fantastic deal for my
customers?” Rack your brain to come up with ideas to make
your offer better.
Spy on your competition and see what they are doing and if you
can do the same or better.
What bonuses can you offer your customers? What special deals
can you offer them? What are you offering that your customer is not
offering?
Think what you would want if you were your customer and give
your customers just that and more.
Even if you are promoting an affiliate offer you can still offer
special bonuses. Successful affiliates set up web pages with
bonuses if people order from their links. Get creative!
A Fantastic High Value Offer Does Not Need
As Much Traffic to Succeed!
Spend time making your offer the best it can be and it will dramatically
affect your results and save you big money in advertising costs
3-FollowUp- FollowUp- FollowUp!
Most prospects are not just going to go to your website and
buy right away. It has been proven that most prospects need at
least 7-9 follow ups before they purchase.
This is why we suggest you concentrate on getting the prospect’s
email first.
Once they are subscribed to your newsletter you can follow up
with them for weeks to come with your autoresponder follow up
series.
If you do not know what an autoresponder 12secondcommute is please see this article.
Our autoresponder series follows up for over 1 year!
We would suggest starting with at least 7 autoresponder follow
up messages. Then you can add on as you go.
We generally set our autoresponder messages to 4 days apart.
You do not want to bug them every day but you still want to keep in
touch.
The autoresponder messages should not be hard pitches. They
should be giving your prospects valuable information and building
your credibility.
The idea is to get as many prospects as possible into your sales
funnel as possible. Do not worry about sales at first. Just focus on
getting as many subscribers as possible and follow up, follow up,
follow up!
Do Not Expect Sales Right Away. Just Concentrate
on Filling Your Sales Funnel. The Sales Will Come.
Hang in There!
There are many autoresponder services. This ones we use and
recommend are: Aweber. For a self hosted solution we recommend
Sendy.
Check out this article “ 8 Urgent Reasons Why You Need An
Autoresponder Now!” to learn more about this essential marketing
tool.
Create Compelling Eye Catching
Curiosity Arousing Titles
The title is the first part of your ad that your prospect will see. Take
some
time to come up with some killer headlines! You want to entice
your prospects to click on the headline to see your ad.
Look through your competition’s ads and see what ads entice you to
click. You can get lots of good ideas spying on your competition.
The Headline is The First Part of Your Ad That
Prospects Will See. Get Their Attention!
There is nothing wrong with imitating success. However, you do not
need to copy them exactly. Modify the titles to suit your particular
niche.
Do you get lots of spam emails? You know spammers are often
masters at coming up with some creative tiles. Go through your
emails in your inbox and see if there are any titles that arouse
your curiosity.
Then modify these titles to suit your business.
Here are some tips to help you come up with some winning titles:
- Keep it short and sweet. The perfect length for a headline is 6
words.
For example. Donald Trump. Good or Bad?
The less people have to read the more chance you have of
capturing their attention. - Use interesting adjectives. Examples: Fun,
effortless, pains taking, unique, incredible, strange,
absolute. - Use negative words. Negative words tap into our insecurities.
For Example: Before You Sign Up For Any Home Business STOP
and read this! - Use numbers. Example. I made $197.32 this morning before I woke
up! - Personalize it. Example. 10 Ways to Get More Traffic. (#3 Will Blow
Your Mind!) - Try this formula:
Number or Trigger word – Adjective-Keyword-Promise
Before: How to Bathe an Elephant
After: 18 Unbelievable Ways You Can Bathe an Elephant Indoors.
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3 More Proven Techniques Follow Us
